How to Get the Most Reach Using Trending Twitter Topics
With only 140 characters at your disposal in a tweet, it’s important to send the right message every time. Unfortunately, a lot of people misuse the space they are given and completely ruin their chances for reaching a large audience on Twitter.
If you want to start improving social engagement with your tweets, it will be important to understand how people use Twitter and how you can use trending topics to your advantage. This will be especially important for any business that hopes to increase their number of both followers and customers, as a healthy approach to social media can lead to increased sales. Let’s take a look at how you can use trends and hashtags to improve your reach on Twitter:
Use Hashtags Properly
Although there has been much said about this little character, some people still don’t know how to use it or what it is used for. This isn’t just a method for starting and following trends, it’s a tool for categorization that can help the user to find information that they are interested in. Because of this and the limited space available in a tweet, it is usually frowned upon to use more than two or three hashtags in a post.
Another important factor to consider is how relevant the hashtag is going to be. If you want to choose the most relevant hashtags for categorization, it will be important to avoid using common words and instead specify the subject of your tweet. Thankfully, Twitter tells you which topics are trending in the bottom left corner and there are other tools such as Trendsmap that can show you what is trending all over the world. You can avoid misusing hashtags by sticking to trending topics and focusing your conversation where it is most likely to be seen.
Choose Only Relevant Trends
It can be tempting to jump into a conversation that doesn’t have anything to do with your business or brand, but it can also be detrimental to your social engagement on Twitter overall. Even if you do gain a few followers from talking about an irrelevant trending topic, chances are they will either unfollow you or ignore your posts when they find out that your account is not actually related to that topic. In order to avoid gaining followers who will not engage with your brand, it will be important to focus only on trending topics that are relevant to your business.
For example, if your company is trying to sell athletic shoes, it might make sense to follow trends relating to sports and discuss those topics. However, a brand like this probably shouldn’t get involved with trending topics related to politics, because it simply doesn’t have anything to do with what that business is providing to its customers. If your aim is to gain more followers who will engage with your brand, it will be in your best interest to follow and become a part of discussions relating to trends that will interest those specific followers.
Test Your Hashtags
Even if the hashtag is trending, it will be important to research the topic and find out why it is so popular. Before you start writing that tweet, click on the hashtag you plan to use and find out how other people are using it. If their reaction to the topic is negative, you might want to avoid using that hashtag, even if it is relevant to your brand. Don’t just find relevant trending hashtags and expect them all to be winners. If you really want to build social engagement with your business, it will be important to research every trend you are about to discuss before even thinking about entering the discussion.
Why is it so important to research trending topics on Twitter? Because not every hashtag is used for its intended purpose. For instance, a few years ago a popular company started a hashtag hoping to create positive engagement with their followers, but people who did not approve of their services used it instead to talk about how much they didn’t like their business. If you had simply seen this trending and started writing about a positive interaction with the company, your words either would have fallen on deaf ears or you might have drawn the ire of people who were against the company. Research every hashtag before you commit to using it in a tweet.
Attract the Right Crowd
If you’re trying to improve social engagement on your Twitter account by using trending topics, it will be important to focus on topics that relate well to your brand and will drive the right kind of traffic to follow you. Many would say that one follower is as good as another and there is no difference between two Twitter users, but that just isn’t the case.
When it comes to social media, an engaged follower who is interested in your brand is much more valuable than someone who just found your page because you happened to be talking about an irrelevant trending topic that they were interested in at one time. Don’t just focus on numbers, work to create a following that will truly help you to get the most out of your social media marketing efforts and you will benefit from an audience that hangs on your every tweet.
Megan Ritter is an online journalist and tech enthusiast with a background in media. As an entrepreneur, her writing covers everything from start-ups and small business to global branding. You can find more of her writing by visiting her blog.
Thanks for your advice Megan.