Guest Post: Creating a Marketing Plan for Self-Publishing


Just as how marketing is crucial and essential in selling products, it is also the same for those who want to publish their own work. With the help of various online platforms, you can write your own book and self-publish it. However, to gain exposure not just as a writer and to sell your books, you need to have effective marketing strategies. You have to incorporate both traditional and Internet marketing strategies. But this is easier said than done especially since there are various marketing activities that need to be done and executed well.

Essential Things to Consider

Prior to start working on the marketing plan, there are essential things that you have to take into consideration. For one, is your book ready for launching? Keep in mind that your work will compete with millions of other books written by other authors from around the globe. As such, you should always strive for excellence and only the best. Aim for craftsmanship as well as quality. Second, you have to set the marketing budget. Since you have started selling, you have to set the amount you need to shed out for the marketing activities. If you have already finished your book, the next step is to start creating plan. So, how do you go about it? How do you create a solid marketing plan that can engage your target readers to buy your work and increase sales?

Here is a step by step by guide in creating a marketing plan:

Step 1: Provide the complete description and purpose of your book.

Before you start promoting your book, you need to clearly define the description and purpose. For instance, it is a sci-fi book, a romantic novel, an inspiration book, etc? You should be able to answer the following questions:

What book are you promoting?

What is its genre?

How is it different from other products?

Knowing what kind of product you offer makes it easier for you to target the right market and helps you concentrate on areas and avenues where you should market your book.

Step 2: Know your target market.

Before executing any marketing plan, you have to know your target market. As such, it is essential that you at least conduct research on the demographic aspects of the product. Knowing your target market allows you to focus on readers who can be potential customers. For instance, if you are selling a romance novel, your target market is mostly women. Those who enjoy light reading and romance like women in their 20s or early 30s. Once you are able to know your target market, you know the ideal reader who will purchase and read your work.

Step 3: The Use of Marketing Tactics and Strategic Actions

After defining the purpose of your book and once you know your target market, the next step is to finally undertake strategic actions and the use of marketing tactics and avenues so you can start marketing and selling your book.


One of the most effective ways for your book to gain exposure is through advertisement. There are various websites and platforms where you can advertise your work. Some of the best sites for advertisement include Goodreads, BookGorilla, BookBub, KindleBoards and a whole lot more. You can pay $600 for a 30 day trial period. The advertisement consists of sending traffic to the sales page of Amazon for the launching of your book and for the “free promo’ days. The advertisement will make use of the front cover photo and the book description.

Social Media

With millions of people now using social media to access information, this is an effective marketing vehicle and tool not just for businesses but even for writers to sell their books. Social media can be used as a supplemental marketing activity. By making use of famous social networking sites like Goodreads, Twitter, Facebook, Google+ and a whole lot more, you get to keep in touch with your target readers. The people connected to you in your social media accounts can definitely help you promote your work.

Use of Blogs

Many of the different products of different kinds use the blogging platform. Have you come across a blogging site where the blogger writes about a certain product? You can also use this in promoting your book or you can also find an author who can create articles and submit them to various blogs. Through these blogs, more online users and readers get to know about your book. They will then be directed to the sales page of your book.

Interviews and In-Person Appearances

To draw more readers to know what your book is all about and to get them purchase it, you have to relate and interact with your target readers. From interviews to in-person appearances, there are lots of ways for you to interact and personally market your boo. You can go for live interviews or you can go for podcasts and blogs. The interview questions will revolve around the subject of writing and the other details related to the book. If you have the opportunities for in-person appearances, you can have more flexibility and you can also entertain more questions so that readers can know more about your book.

Mailing List

Another great way to draw more readers is through the use of email list. There are certain sites like that has about 4,500 people in their email list. When they send email blasts to users, your book can be mentioned and placed.

Word of Mouth

The combination of Internet marketing and the conventional way of marketing can generate the results you want. As the author of the book, you can ask your friends, family, colleagues and acquaintances to share your posts and other details of your book on their social media accounts like Facebook, Twitter, Instagram, etc. Other online users connected to your friends and families who are interested to purchase your book can be your potential client.

Things to Do Prior to Launch

Before you finally launch your book in the market, you have to do the following activities. First, you should finalize the eBook versions of your work. Next, you should also create follow-up emails and blog posts needed for your blog tour. If you have the chance to do interviews and in-person appearances, you need to prepare interview questions and answers,

Four to five weeks before the book launch, you have to buy and schedule the advertisements. Then, you should finalize the print giveaway copies and most importantly the print versions. This is also the period where you can start submitting the blog posts for your blog tour, scheduling tweets, Facebook posts and other social media posts.

One week prior to launching, start reviewing the marketing plan as well as the publish dates for the guest posts and blogs. Start sending the launch week email to your target readers and create a spreadsheet where you can track and monitor your sales progress.

Finally when the launch week arrives, you can start creating emails for your friends and family to let them know that your book is now readily available. Announce your launch date through email. By now, you will start receive comments and discussions. You can respond to these comments and discussions. This is also the perfect time for you to start your Facebook posts.

After Launching Your Book

One to two weeks after you have finally launched your book, you can start reviewing the sales. If you aren’t able to meet the realistic sales targets you set, you can redo and change your advertising strategies. Continue responding to comments and to blog tours. A month after the book launch, you can run your first free promo on Amazon.

Continuous Marketing

Even if you have already started getting volumes of sales, you should never stop with your marketing efforts. The initial stages can be quite tough and really challenging considering that you have budget constraints and you are relatively new in the industry. But eventually once your book starts to gain momentum, more and more people will get to know about your work. By utilizing creative marketing campaigns and strategies, you can further boost your sales. Doing so can double or even triple your sales.

Encourage Readers to Provide Reviews/Feedback

As a writer, you have to keep on constantly improving. You should always strive to improve and learn. You should always strive for perfection. Even the most famous writers never stop learning and improving. The best way is to know the comments and feedback of your readers. What do readers think of your work? What can they say about it?

It also helps a lot to encourage your readers to give feedback and reviews to your work. These book reviews can boost your sales especially if your book continues to get good and positive reviews. This is an indirect form of marketing that can surely help your work to attract other readers to purchase your book. Your customers serve as marketing vehicles.

Amy Cowen is an editor and writing specialist. She manages her own team of writers at Aussiewriter and writes her first book on Crimean Tatars’ deportation issue, preparing to self-publish it. When she faced a problem of creating a marketing plan, she gained a lot of knowledge on this topic. Today Amy is happy to share a few ideas with you.

The 5 little secrets of highly persevering people

Keep going....

Keep going….

Original article can be found at –

Are you getting pumped up with your new exciting project just to give up when it gets hard? Do you start projects never leading them to completion?

This article was made for you. In this article, I will give you 5 secrets that will turn you into a highly persevering people and ensure you don’t give up on your dreams.

Here are the 5 little secrets of highly persevering people

1) They cultivate self-compassion

Would you accept to spend your life with someone that is constantly criticizing you, making you feel that you are not good enough, not capable and unworthy? Well, that’s what most of us are doing with ourself every day! Self-criticism is probably one of the main reasons why we give up.

You may fear that if you are not hard enough on yourself you won’t get much done, but it is a great misconception. In reality, while self-discipline is important, self-compassion is as much or even more important. Studies have shown that having self-compassion helps us being more persistent and more perseverant.

Highly persevering people respect themselves and cultivate self-compassion.

Here is a challenge for you: ban entirely self-criticism for one week and see what happens.

My guess is that you will 1) feel better 2) get as much or probably more done than usual.

Remember that we are all trying to do our best with our current level of awareness and personal growth. Blaming yourself won’t help, no matter how tempting or natural it may seem.

2) They expect the worse

When we set goals, obviously we want to achieve them. We already envision ourself achieving our goals and feel great about it, don’t we?

However, being too optimistic and failing to expecting the worse is probably one of the biggest mistakes people make when working on their goals.

Before setting a goal for yourself, it is crucial that you prepare yourself mentally to face any challenge that you are likely to encounter in the future.

Ask yourself: what is the worst thing that can happen? Then, multiply it tenfold. Take ample time creating the worse scenarios in our mind, or even better on paper, and think of how you will deal with them. Finally, decide what exactly you are ready to go through before giving up. How will you know it is time to give up?

Simply preparing yourself mentally to face tough challenges will take you a long way and will help you to significantly increase your ability to persevere. You won’t give up to soon anymore!

Highly persevering people, while being optimistic, prepare for the worse.

3) They don’t play the victim

Most of us tend to have unrealistic expectations regarding our goals. We blame ourself when we fail, believing we are not competent enough or unlucky. We enjoy playing the victims telling ourself and everyone around us how hard we tried, how unlucky we were or how stupid we are.

What we often fail to realize is how much work is needed to get where we want to be and how much time it may take to get there.

For instance, it is not uncommon for startup entrepreneurs to work very hard 2 or 3 years on building their companies and fail. They may need several attempts before they eventually succeed or may never succeed for all we know. While it may seem somewhat depressing, it helps you put things into perspective and realize that you may need to take more action or keep persevering before you get results.

Highly persevering people don’t play the victim. Neither should you.

4) They practice meditation

Meditation has many benefits. One of it is the strengthening of your ability to focus on the task at hands. By practicing meditation, you learn to bring back your attention in the present moment.

We are living too much in the past or in the future. When we think of all the things we need to do in order to achieve our goals we easily get overwhelmed. However, by learning to focus your attention on the present moment, you reduce stress, feel less overwhelmed by all the things you need to do, and, as a result, increase your ability to persevere.

Highly persevering people focus on what task at a time and get it done.

Are you getting tired just thinking about all the things you need to do? Why not start practicing meditation today?

5) They get their daily dose of motivation

Zig Ziglar said “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily”. Reading, watching or listening to motivational materials is a great way to set the tone for your day. As you are listening to motivational materials, overtime, you will automatically start picking up some sentences you like and they will become your mantras. These mantras will help you persevere during tough time.

Most of the battles we are fighting happen in our mind, so make sure you get your daily dose of motivation to receive the extra boost you need to persevere during challenging times. When you feel like giving up, chances are that most people feel the same.

Highly persevering people learn to persevere when most people are giving up and it makes all the difference.

What about you? What method are you using to persevere? Share it with me below…

Guest post: Deep reading – A vigorous exercise for the brain

Matilda by Roald Dahl.

Matilda by Roald Dahl.

A philosophy professor at a university in Nottingham recently talked about the importance of literature in the everyday life of the average individual. Dr. Gregory Currie argues that literature has the ability to make us better as people. There’s plenty of research to back up the claims; two Canadian psychologists published several studies between 2006 and 2009. These were meant to prove that reading fiction can make us understand each other so much better. Apparently, fiction books helps people empathize with the characters, as well as perceive a fictional world in a whole different way.

The researchers additionally mentioned that reading novels increases people’s level of compassion for what’s happening around them. In 2010, a similar study was performed on kids. It looked like the more stories kids read the more involved their “theory of mind” became.

  • Deep reading – an activity for deep thinkers

Unlike superficial reading, which mainly involves reading magazines and surfing the web, deep reading is a lot more complex. The practice will soon become scarce, whether we like to admit it or not. Very few people nowadays read meaningful literature or philosophy or any other genre that’s usually explained in books over 300-400 pages. Reading is an endangered practice and its fading would jeopardize the emotional and intellectual development of future generations, as well as the continuation of a very important part of our current culture: poems, novels, and additional forms of literature that only a deep reader can appreciate and comprehend.

Recent discoveries in neuroscience, cognitive science and psychology have proven that deep reading (which is immersive, slow, and rich in emotional and sensory detail and moral complexity) differs from average reading. Even though the practice doesn’t necessarily entail an ordinary book, the printed page can make the experience feel different and unique. Books don’t have hyperlinked texts; this automatically frees the reader from having to make decision – what if I click on this link? Should I? This way conventional reading permits the reader to stay focused on the narrative.

  • Deep reading and the power of immersion

Deep reading depends upon a process called “immersion”, which is related to the way our brain deals with language centered on allusion, detail, and metaphor. Basically, it creates a mental representation that connected to the exact same regions of the brain that could remain active in case a particular scene would happen in actual life. Moral dilemmas and emotional scenarios are constant in literature; they’re also a dynamic brain exercise because it propels fictional characters into our heads that must deal with a situation. In spite of the utopian scenario, decisions must be made and things happen; according to various studies, this increases our capacity to empathize.

None of these emotions will abound in your head while reading lifestyle magazines. Even if the activity is the same, deep reading involves reading books with ample plots. Online reading is less satisfying and less engaging. According to various British researchers, kids and teens read every day; however they do it because it’s cool to read things on a tablet or smart device. None of these kids spend more than 2 hours reading continuously, and that’s because the online environment is packed with distractions.

  • Deep reading – an activity that’s slowly dying

Whether we want to admit it or not, deep reading may be on the verge of extinction. As opposite to an individual’s to speak and understand spoken words – which usually unfold based on a program induced by our genes – reading is an ability that is acquired. As we grow we construct “reading circuits” that are recruited from our brain’s structures. These can be robust or feeble, depending on how forceful and frequently we choose to employ them.

Individuals who are “deep readers” are protected from external distractions; they’re attuned to language nuances. These people enter a state called “hypnotic trance”. They’re enjoying the experience, the blend of words and challenge of decoding the words. The pace is slower because these readers enjoy each page to the maximum. They reflect, analyze and even contribute with their own opinions and ideas. To some degree they establish an intimate link with the author of the book, and they become totally immersed in the plot.

By Jason Phillips and!

According To Psychologists, Coloring Is The Best Alternative To Meditation


As of the time of this publication, six of the top 20 selling books on Amazon are adult coloring books. Coloring is a hobby that we typically think only little toddlers and kindergartners would enjoy, but it turns out that even adults can benefit from it.

Coloring is a low-stress activity that allows an individual to unlock their creative potential. More importantly, it helps relieve tension and pent-up anxiety because it unlocks memories of childhood and simpler times. As psychologist Antoni Martínez explains to The Huffington Post, “I recommend it as a relaxation technique. We can use it to enter a more creative, freer state. I recommend it in a quiet environment, even with chill music. Let the color and the lines flow.”

Ben Michaelis, a psychologist, says, “There is a long history of people coloring for mental health reasons. Carl Jung [founder of psychology] used to try to get his patients to color in mandalas at the turn of the last century, as a way of getting people to focus and allow the subconscious to let go. Now we know it has a lot of other stress-busting qualities as well.”

Basically, if you are having a rough day at work or just a bad day in general, then feel free to take out some crayons or colored pencils and start coloring. As a parent with children, I’m sure that you will have some coloring books lying around the house. Pick one up and relax!

Article originally from – 

Life has got a bit hectic lately…


Hi folks, sorry I’ve not been able to blog much lately, share a guest post or publish reviews for books.

In short, life has been throwing some major curve balls my way.

My little boy (he’s only 4) was very poorly last week. He had to stay in hospital with a rare bacterial septic infection. They initially thought meningitis. Eeek. He was in an insulation room throughout was a raging fever.

He also had to get surgery to try and figure out where his illness was coming from. Turns out his bowel doesn’t look how it should and he may need another operation later in the year to correct his bowel.

So, I’ve been rushing back and forth to hospital. It’s not easy as we have two older kids and a very young baby at home. Thank goodness we had some family to help out.

The good news is our little guy is home now and recovering well. Hoping so much he doesn’t have to go through another operation though. Let’s hope we can avoid that.

I’m sure I’m not the only one who struggles to find the time to be creative when life gets frantic hey? Every thing else is on hold until health resumes!