Today I am delighted to welcome Su Halfwerk. A talented Graphic Designer. Please read on to discover her outstanding book covers, her book trailers and what motivates Su to create. Su also writes books and paints. This is one super creative lady!
Graphic Designer Interview – Su Halfwerk ~ Novel Prevue
Describe yourself in five words?
Imaginative, original, determined, perfectionist, female.
If a star could play you in the story of your life who would you hire?
Definitely Queen Latifah.
How do you work through self-doubts and fear?
By allowing my self to absolutely wallow in them for a short while…then I shake the whole thing off and plough on.
Why do you design?
Because I enjoy the “creative” process. It lights my days and makes me happy. Besides, whether in writing or designing, I’m telling a story. That’s a double tap.
What motivates you to design trailers and cover art?
That I’ll be peeking into another author’s head to witness the weaving of those wonderful stories into beautiful tapestries. Providing the right visual and audible support for a book is a great challenge and a fun experience. Well, at least for me.
It also gives me a great opportunity to meet wonderful people. I grab any opportunity to promote them and their work.
Which designs are you most proud of?
I’m proud of all my designs because the authors I work with are happy with the end result. The key here is to pay attention and listen to them. For example, Lisa D. Ellis requested a trailer for a touching story; Finding Lily. She wanted it to appear dream-like with models that resembled her characters. You can see how it came out here: http://www.youtube.com/watch?v=WJ6FaCX752o
In book covers, Chris Ward gives me a summary of the book and character description. I suggest an image to him, and mostly I get right from the first try. (See Head of Words and Exile).
Jenny Twist needed a cover that’s suggestive of the story’s atmosphere without revealing the plot. The design showcased the dark and light sides of the story without giving it away. (See Mantequero)
I can go on because I am truly pleased with all my designs, but then the interview will drag. Bottom line is, I listen, ask questions, and clarify points before I start the work. Time is saved and visions are actualized.
Oh, and I can go totally dark too. See this one: http://www.youtube.com/watch?v=i7J_PMChpEk
What are you most proud of in your personal life?
My son. He’s everything I ever wished for and then some more.
What book genre of books do you adore?
Paranormal romance for my light half of my personality and horror for the dark one. Without the balance I might turn into…well, let’s just that even chocolate can’t tame THAT.
Where do you get your inspiration from?
Life, which includes everything I see and understand or misunderstand. I sometimes watch Asian movies without turning on the English subtitles. The plot I “understand” is usually different from the actual story. The same is with cover art and trailers. I have an unusual view of things around me. I might see a face in a wrinkled piece of tissue on the floor which an become part of a painting (Uh, yes I paint), or a cover, or a character in one of my books.
What other jobs have you had in your life?
I worked in the IT department in a bank, the same in a beverage company, as an event manager, and as an insurance underwriter. That peculiar view of mine helps in adaption and flexibility.
If you could study any subject at university what would you pick?
Psychology. I’m intrigued by what makes each of us melt, or tick, or explode.
What do you hope people will take away from your designs? How will your designs make them feel?
A design is meant to evoke the right kind of emotion in target audience to attract their attention. I hope people will take away and feel exactly what the author intended them to feel.
What color represents your personality the most?
Do you find the time to read?
Yes. I can’t go to sleep without reading for at least half an hour.
Alana, thank you SO much for having me here today. I had fun answering your wonderful and unique questions.
Su Halfwerk’s artistic passions started early in life. Initially, they were mere doodles, then changed to paintings, and finally were realized within videos and cover arts.
When not designing, Su is writing or reading. Her favourite genres for both are paranormal romance and horror. The moment she finishes writing a book, guess what she does…yup, she designs a trailer for it.
Thanks so much for sharing your work with us Su. Please keep in touch, it’s been fantastic connecting with you.