Press releases are not for the faint hearted. A significant level of courage and plucky-why-the-hell-not attitude won’t hurt. After all you are broadcasting your tidings to the world. I’d say it was spine-chilling, but truth be told it is rather thrilling. The biggest stumbling block for many is there are lots of scary rules you must abide. The tone of the message is all important too. Crikey, it’s enough to make a person shudder.
So what’s the best tone? Informative, definitely not promotional. The release is directed at the media professionals looking for a news story. If you go all promo on them and over the top your release will no doubt be promptly deleted. They won’t give you a second thought. Crumbs! Before you do anything, research how to write a press release. Then locate one of the many zillion templates available online for free.
I sat down with a glass of red wine and tried my best to compose one. After a few hours of head starching, I think my first attempt was okay but if you have any suggestions to make it really zing do let me know? I will keep working on it until I am 100 per cent happy! Anyhoo guys, here is my first attempt,
This is the taster heading >>>
New book exposes the shocking truth about female friendship
Emerging author, Alana Munro in her new book, Women Behaving Badly is seeking to set the record straight about women’s friendships. The book explores the many negative and often invisible behaviours common between women.
And then I just go for it! >>>
FOR IMMEDIATE RELEASE
PRLog (Press Release) – May 17, 2013 – PERTH, Australia — NEW BOOK EXPOSES THE TRUTH ABOUT FEMALE FRIENDSHIP
New book, Women Behaving Badly, written by Alana Munro is exposing the truth about how badly women can behave towards their friends.
This book is especially geared towards women who have been hurt by other women and women who are seeking to understand negative and passive aggressive behaviours between females. The book reveals the common bad friend behaviours such as jealousy, power games, competition and bitching. Women Behaving Badly also hopes to help women seek healthier friendships by weeding out the negative friends and pin pointing the bad behaviours early on in relationships.
This book seeks to dispel the myth that all women are nurturing and supportive to one another. The book questions whether sisterhood actually exists between normal every day women in today’s world. Women Behaving Badly encourages women to look honestly at their friendships and the behaviour encountered. The book also aims to liberate women from their passive silence – it is okay to admit women are only human with profound emotional shortcomings. This book asks if feminism is too idealistic – the author argues that women hurt each other more than empower one another. The book also argues that women are often too fickle and expect too much from their friendships. Furthermore, the author has complimented this book with many of her own deeply personal experiences.
Due to the topical nature of Women Behaving Badly, the book has already been picked up by ABC Radio (a live studio interview was broadcasted last week) and The West Australian Newspaper also published an article about the book. It is attracting attention worldwide perhaps due to the brutally honest review of how some women can behave.
The book is currently available in eBook format on http://www.amazon.co.uk (and worldwide distribution throughout Amazon), with more online store releases due in June. A paper copy of the book is expected later in 2013.
Full Contact Information:
+61 0402 561 869
For more information – Web URL: http://alanamunroauthor.com/
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Phew! So, have you ever wrote a press release? How did the experience go for you?